Crowdsourcing Lessons
Four lessons for an
opensouring strategy - -
- Get Ideas Out Early - - Too much polish leads contributors to simply vote yea or nay rather than engage in dialogue that generates true insight.
- Share The Raw Data - - Contributors may see different patterns in the data or do their own analyses, leading to big "ahas."
- Give People Time - - Engage contributors at various points, allowing time for reflection. Tight deadlines don't respect their time constraints and inhibit dialogue.
- Recognize When A Crowd Is Just A Crowd - - Contributors can help on many strategy issues, but some - - such as resource allocation trade-offs - - benefit from C-suite engagement.
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