We, as in individuals and organizations, seem to get can and must mixed up. It starts in the third grade - - you can get a C, the attitude really needs to be you must get an A. You can make the eighth grade football team, the attitude of you must work hard and excel to start gets side tracked. You can go to your local community college - - I must work hard and I must go to a top tier college gets neglected. We have collectively become much more comfortable with "Can" while refusing to stretch goals and attitudes while considering "Must."
Our problems with can and must show up in some of our more troublesome national problems. We can control health care costs - - we really must control health care costs. We must fix our Social Security benefit foundation - - we go decades thinking we can. Our energy problems have been a national security problem since the 1970's - - we have 40-years of thinking can versus must.
Read your company's strategic plan sometime - - is it written in the context of the very comfortable "Can" - - or is it more reflective with stretch goals with a sense of urgency highlighted with "Must"?
Think about your own propose in life - - one of can or one of must.
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