The Works of Donald A. Norman

Norman, Professor of Computer Science at the University of California, San Diego, enjoys an almost cult following amongst some very important people in the world of technology.  His disciples include Jeff Bezos of Amazon, Page and Brin of Groogle, and a host of others at Apple.  Norman, with a B.S. in Electrical Engineering, M.S. in Computer Science, and Ph.D. in Psychology, covers a very important area - - the interface between technology and humans.  His books include - -

• Psychology of Everyday Things
• The Design of Everyday Things (Have read - - great book)
• Living with Complexity (I am currently reading this)
• Emotional Design: Why We Love (Hate) Everyday Things
• Things That Make Us Smart: Defending Human Attributes in the Age of The Machine
• User Centered System Design: New Perspectives on Human-computer Interaction

The bible of the religion is Psychology of Everyday Things.  The first and arguably only commandment is, "The User is always right."