Consider the following examples - -
- Texts versus Mail - - Cellphone text messages sent up 1,200,243% since 2000. During the same period, USPS mail volume down 19%. The USPS says it will be insolvent by the end of 2011 without a bailout.
- Netflix verus Blockbuster - - Netflix sales up 43,101% from 1999. Blockbuster sales down 29% over the same period. Blockbuster hit 4,000 stores in two decades - - filed for bankruptcy, September 2010.
- Amazon versus Borders - - Amazon sales up 808% form 1999. Border sales down 44%. Filed for bankruptcy, February 2011. Amazon almost single-handedly bankrupted the No. 2 bookseller in a decade.
- iTunes versus CDs - - Songs sold on iTunes up 1,189,900% from 2003. Songs sold on CDs down 60%. Tower Records went bust in 2004 and Musicland folded in 2006.
Watch what building you are standing in front of - - the key part of "disruptive innovation" is disruptive.
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