Engineer Guy

In his dazzling video series, University of Illinois engineering professor Bill Mammack explains the workings of everyday objects - like a computer drive or a lightbulb.  Mammack's video library and white papers are available at http://www.engineerguy.com/.

Hammack also has a book, Why Engineers Need to Grow a Long Tail.  New media is becoming increasingly important to engineers and engineering.  As the world moves from one dominated by the professionally produced media to one where the amateur with a pro-sumer camera becomes the king, the engineering profession needs to learn to use these "new" media-user-generated video, social networking, and Web 2.0.