It's Both Who and What That Matters

The Start-up of You: Adapt to the Future, Invest in Yourself and Transform your Career (2012) by Reid Hoffman (Who is the founder of LinkedIn.  He also has a degree from Stanford in "Symbolic Systems" - - sort of a mash-up of computer science, computing, and human intelligence.  Scott Forstall, the youngest executive at Apple and head of their mobile software division has the same degree) and Ben Casnocha.  I have read three or four reviews of the book just this week alone.  Richard Waters, in his February 2, 2012 Financial Times review boiled the networked-who-you-know-really-matters-world down to an easy to understand paragraph:

"The premise is simple: is a world which job security has become a thing of the past, who you know is more important than it ever has been.  And with a host of new online tools to help establish your identity and connect with people who might further your interests, to remain un-networked is to risk being excluded from the modern working world."