The pictures in the lobby

Interesting observation from Harry West, CEO of Continuum, an innovation design consulting firm, on the pictures in your company's lobby:

"I think in most companies you're surrounded by the past, because you can look back and see what you have done.  You may have a Web site or archives or a lobby that sort of shows off your work.  The future is not as tangible, so there's always a tendency for people to go:  "Well, I know the business we're in because I see it every day.  That's the business we're in, right?"  Well, that was the business you were in.  Right now we are in the process of inventing the business we will be in.  When people see that, it takes off.  But until people can see it, until it's in some way real and relevant to them, they don't know what they can do to be part of it."