Google's core principles that guide their actions

Google's top ten - -

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well (this got them lifetime membership in the Jim Collins Hedgehog Society).
3. Fast is better than slow.
4. Democracy on the Web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough (see Finding Your Extra).

From World Changers: 25 Entrepreneurs Who Changed Business as We Knew It (2011) by John B. Byrne.