Marketing 101 for Engineers

From the great Stu Walesh - - Link.

• “Marketing is not a department, it’s your business.” (Harry Beckwith, consultant)
• “I don’t care how much you know until I know how much you care.” (anonymous)
• “My greatest strength as a consultant is to be ignorant and ask a few questions.” (Peter Drucker, consultant and author)
• “I’m not upset that you lied to me; I’m upset that from now on I can’t believe you.” (Friedrich Nietzsche, German philosopher)
• “I will remove from my vocabulary… quit, cannot, unable, impossible, out of the question, improbable, failure, unworkable, hopeless, and retreat…I will persist until I succeed.” (Og Mandino, author of The Greatest Salesman in the World)