The Two-Minute Opportunity Checklist for Entrepreneurs

From the excellent Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value by Daniel Isenberg - -

1. Does your business idea soothe someone's pain, discomfort, frustration, or dissatisfaction?
2. Are there lots of those people out there?
3. Do these people (or companies or governments) have money to pay for it?
4. Will they be able to decide quickly to buy your product or service?
5. Does your idea exploit something outstanding or unique about you?
6. Do you have important assets that no one else has (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)?
7. Can you think of at least two people who might join you?
8. Do their skills complement yours?
9. Do they have the same values that you do?
10. Do the majority of people whose opinion you highly respect think your idea is a good one?
11. Does at least one person (and not more that three people) whose opinion you highly respect think your idea is a bad one?
12. Is there something about the idea or its implementation that compels you to really devote yourself to it?
13. Can you find a potential customer who will take your calls, give you feedback, try out a pilot?
14. Can you sneak by the big competitors without them noticing you for a while?
15. Can you start up without huge gobs of money?
16. Can you keep your fixed costs low during launch?
17. Does your idea lend itself to small, incremental steps that can inexpensively generate valuable information as well as at least a little cash?
18. Can you think of something that Isenberg has forgotten?  (And it is . . . )