- The Rise of the Management Class
- The Business of Business
- Management Strategy
- Business as War
- The Rise of Economics
- Red Queens and Blue Oceans
- The Sociological Challenge
- Deliberate or Emergent
"In an effort to get a handle on strategy, managers spend thousands of hours drawing up detailed plans that project revenue far into the future. These plans may make managers feel good, but all too often they matter very little to performance."
This is another great point from Martin:
"Strategy making is uncomfortable; it's about taking risks and facing unknowns. Unsurprisingly, managers try to turn it into a comfortable set of activities. But reassurance won't deliver performance."
Martin recommends the following - and I am sure the Duke of Wellington would love these:
- Capture your strategy in a one-pager that addresses where you will play and how you will win.
- Strategy isn't about finding answers. It's about placing bets and shortening odds.
- Be clear about what must change for you to achieve you strategic goal.
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