It is hard to imagine that any student would consider becoming an accountant or mutual fund manager versus the opportunity to work on something like this. I was at our town square this morning and spend ten minutes walking around a new Corvette in total awe. No one walks around a 10-k report for 10-minutes. The word "design" is a synonym for engineering - - and the word most linked to design is "cool" - - we just need to admit that engineering can be the intersection of cool design and hot science. BMW and many others consistently get this point.
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