Is Asset Management a What or How Problem?

It is important to distinguish between what or how type problems and projects (It is equally important to distinguish between jobs/tasks/assignments/careers that are what versus who - - where your success depends on what you know versus who you know).  If you read the current literature on infrastructure asset management, you see many what versus how issues and problems.  The consulting community is good at outlining the what of an asset management program - defining what needs to be done.  But are clients more interested in the how - - "I asked you how to do it, and you told me what I should do."  Don't get tripped up by what versus how questions - in many cases organizations really want the "how" on how to execute a specific strategy.