The IDEO Shopping Cart

CBS 60 Minutes ran a profile of IDEO last night.  This is short segment by ABC News on IDEO and the innovation process associated with the development of a new shopping chart.  Several key points in the video:

• IDEO is an expert at the innovation process - - understanding the process is hugely important.
• An engineer was placed in charge of the project team.  Not because he was senior or an expert at shopping charts - - he was placed in charge because he was good with groups.
• The project team is multidisciplinary - - this is a key to innovation success.
• IDEO is very good at exploring all points of view - - they find the real experts.
• Enlightened trial and error combined with fail often to success early.