- Does your business idea soothe someone's pain, discomfort, frustration, or dissatisfaction?
- Are there lots of those people out there?
- Do these people (or companies or governments) have money to pay for it?
- Will they be able to decide quickly to buy your product or service?
- Does your idea exploit something outstanding or unique about you?
- Do you have important assets that no one else has (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)?
- Can you think of at least two people who might join you?
- Do their skills complement yours?
- Do they have the same values that you do?
- Do the majority of people whose opinion you highly respect think your idea is a good one?
- Does at least one person (and not more that three people) whose opinion you highly respect think your idea is a bad one?
- Is there something about the idea or its implementation that compels you to really devote yourself to it?
- Can you find a potential customer who will take your calls, give you feedback, try out a pilot?
- Can you sneak by the big competitors without them noticing you for a while?
- Can you start up without huge gobs of money?
- Can you keep your fixed costs low during launch?
- Does your idea lend itself to small, incremental steps that can inexpensively generate valuable information as well as at least a little cash?
- Can you think of something that Isenberg has forgotten? (And it is . . . )
Wednesday, August 21, 2013
The Two-Minute Opportunity Checklist for Entrepreneurs
From the excellent Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value by Daniel Isenberg - -
Labels:
Management,
Marketing
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