A Paragraph to Ponder

From The Business of Things:

"The real secret here is that—unlike the other Internet—there is no single business model that’s going to support the Internet of Things, or that it enables. As with any any new technology, mainstream consumers are reluctant to adopt it until or unless it offers clear benefits. Right now, those benefits aren’t clear enough, and the case for a consumer-facing Internet of Things is still weak. But supporting obviously fragile business models will not endear Thing-makers to the consumer market. In the longer term, it will only endanger the entire market place."