"This is B***S***" - - Should You Swear In Front of a Client?

Good post on the science of swearing.  From the article:

"Therefore, instead of thinking of swearing as uniformly harmful or morally wrong, more meaningful information about swearing can be obtained by asking what communication goals swearing achieves. Swear words can achieve a number of outcomes, as when used positively for joking or storytelling, stress management, fitting in with the crowd, or as a substitute for physical aggression. Recent work by Stephens et al. even shows that swearing is associated with enhanced pain tolerance. This finding suggests swearing has a cathartic effect, which many of us may have personally experienced in frustration or in response to pain. Despite this empirical evidence, the positive consequences of swearing are commonly disregarded in the media. Here is an opportunity for psychological scientists to help inform the media and policymakers by clearly describing the range of outcomes of swearing, including the benefits."