The Loyalty Program at RecyleBank

Note on an interesting organization - - RecycleBank.  RecycleBank is a business that sees reducing the ridiculous amount of waste in our consumer economy as a profit opportunity and is using market principles to remove some of the distortions of the current system.  In a few short years, RecyleBank has involved over one million people in twenty-six U.S. states and in the U.K. is saving million of dollars, trees, and gallons of oil by dramatically increasing recycle rates in the areas it serves.  The business model is simple but ingenious - - RecycleBank encourages recycling by providing reward points to households based on how much they recycle, then allowing them to trade in their points for rewards at local and national businesses.  It acts like a frequent recycler loyalty program.  By attaching an electronic tag to the bins, the company measures the amount the house is recycling and automatically credits their account on collection.