Thursday, October 3, 2013

Study of the Week - The 2013 Drive-Thru Performance Study

Link to the report and summary:

"This, according to 2013 Drive-Thru Performance Study conducted for QSR Magazine, a fast-food industry trade publication. The study, to be released today, also says that industry giant McDonald's posted its slowest-ever drive-thru time in the 15-year history of the drive-thru study — requiring an average 189.5 seconds for the typical drive-thru customer to go from order to pickup. That's roughly nine seconds longer than the industry average, reports the study conducted this summer by Insula Research."

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