My list of four that I always read. Key to me - Is it informative? Is it insightful? It is updated regularly? If I spend my time to look at your site, does it create value for me? Do I want to read it regularly? Does it allow me to dig deeper (i.e., hyperlinks)? Does it blend technology successfully - from video, to pod casting, to blogs? Would Tina Brown read it (If you have to ask, you don't get it - - she might actually read the Arup site!)? In our highly verbal, digital, and technological twenty-first century American culture, does the site convey the notion that the organization is skilled in creative problem solving?
One last important thing - does it appear that interesting people that are interested in things I am interested in (along with a broad cross-section of our industry) have the passion and professionalism to think and act like a world-class digital content provider/publisher?
In order -
I will update the list as I review and utilize others.
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