Thursday, December 22, 2011

How did they come up with the name BlackBerry?

Good question.  What about Intel's Pentium?  Apple's PowerBook is another good one.  They came from a strategic branding company - - Lexicon based in California.

John Colapinto has a fascinating article on Lexicon, their history, and the very creative branding and naming process in Famous Names: Does it matter what a product is called (the October 3, 2011 issue of The New Yorker).

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