Construction and SoLoMo

From the June 24, 2013 issue of Engineering New-Record - Roped-Off Safety Zones Gain Use on Crossrail Project:

Bechtel's next innovation is to harness a consumer marketing strategy known as social local mobile (SoLoMo).  The  inspiration is a Starbucks app that pushes coupons directly to consumers' phones when they enter a Starbucks store.

"SoLoMo will allow us to identify nearly hazards on-site by using global information systems and GPS.  The system will warn workers when they enter an area that has safety risks associated with it," says Reilly.