Link to the app. It will be interesting when (not if) this type of tool takes off in the professional services arena. This is basically the print version on a screen. Content will always be king, but it is probably better to think screens first and paper second in the new world of apps and screens.
We are all in the era of the great print/screen transition. Last year, the Barnes & Noble Nook lost almost $500 million (when e-sales rose 44%) - but, and this is big but, their retail side made money (sales fell last year, but its profits actually rose - inventory management and efficient operations still are important in the book business).
Note to engineers and engineering marketers - a number of studies show reading is a genuinely tactile experience. Looks and feels have a material impact on how we feel about reading.
People are stilled wedded to the print and I cannot get into my local Apple store - insightful, interesting, entertaining, useful, readable, engaging content should be the driver and not the passenger. How new technological capabilities translate into new benefits for clients and customers is a very interesting question.
Periods of transition are always messy.
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