Incent Software is the type of firm and product line that goes along way toward "incentivizing" customers with information on water consumption. Our water crisis must involve two parallel tracks - engineering for increases in supply and efficiency + engineering for behavior modification that deduces demand.
From the Incent Software website:
"Incent Software changes how people use water with innovative customer engagement applications and technology that inform and motivate efficient behavior. Incent’s customer information portal maximizes the capabilities of a utility’s customer meter data infrastructure to empower customers with actionable information. Incent shows customers how much water is being used indoors and outdoors and offers useful comparisons to determine if current levels of usage are efficient."
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