So,what makes you really special?

From an interview with CEO Penny Hercher.  She is the CEO of FristRain, a business analytics firm.
She was ask about hiring in the Corner Office column of the New York Times today.

"I look for I.Q., integrity and energy, because you can't teach those.  You've got to have the I.Q., and you often read integrity in the meeting.  And then you've got to have the energy for the job.

I'll ask questions about their career, but then I'll say: "So, what makes you really special?  If you are writing 500 words about yourself, what would you say?"  You also learn an enormous amount by the questions they ask, and the first two or three questions are what they really care about.  "Tell me about your culture," and "How do you grow your employees?" are great questions."