I recently completed Ben Parr's Captivology: The Science of Capturing People's Attention. He breaks the heart of Captivology down into seven captivation triggers that we need to pay attention to. These are as follows:
- Automaticity Trigger - Using specific sensory cues like colors, symbols, and sounds to capture attention based on automatic reaction to certain stimuli.
- Framing Trigger - Adapting to or changing somebody's view of the world so they pay attention to you.
- Disruption Trigger - Violating people's expectations to change what they pay attention to.
- Reward Trigger - Leveraging people's motivations for intrinsic and extrinsic rewards.
- Reputation Trigger - Using the reputations of experts, authorities, and the crowd to instill trust and captivate audiences.
- Mystery Trigger - Creating mystery, uncertainty, and suspense to keep an audience intrigued until the very end.
- Acknowledgment Trigger - Fostering a deeper connection, because people tend to pay attention to those who provide them with validation and understanding.