"As Nike's boss, Parker is relentlessly inquisitive. "Mark's questions are often either leading or directive," says Andy Campion, Nike's chief financial officer and a former Disney executive. "What's fascinating about his use of questions is that it leaves other leaders empowered to find the answers themselves and act on them." Parker has a penchant, as well, for managing by aphorism. Spanx's Singer recalls him waxing sagacious on the question of talent management by comparing someone on Singer's team to an oak tree. "He told me, "Trying to turn it into a pine tree isn't going to help anyone. But making it into the best oak tree possible is the goal."
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