Infrastructure and Fan Engagement

From the New York Times - Cowboys' Star on the Rise in a Dallas Suburb:

 

"By sharing a stadium with the school district, the Cowboys will guarantee that many residents will shop, eat and work out at the Star. With office space above the Cowboys’ team headquarters, workers will eat and shop there, too. The hotel, convention space and medical center will attract more visitors. The Cowboys have reached deals with sponsors, including Ford, PepsiCo, Dr Pepper, Nike and Lincoln, to raise additional revenue.

 

“This will allow people to get a peek under the helmet,” Charlotte Jones said. “We want to maximize fan engagement, to get the touch and feel of the team before they reach their seat.”"