What Great Designers Need To Think About

From Medium - Eight important lessons for designers:

"The best designers I know excel at communication. This is because they apply the same theories of designing products — imagining how the person on the other side will think and feel as they encounter the design work — to telling the story of the design. They think deeply about what hooks would best get and keep someone’s undivided interest. They consider what is critical to convey up front, and what details can be saved for later. They use easy-to-understand language, visuals, storyboards or animations to convey what the outcome of the idea will be.

Being a designer is like having a superpower that allows you to show other people the future. You can help make a bunch of abstract concepts tangible through your work. You can help other people visualize what a better version of the world might look and feel like. This is an incredible thing to be able to do. But wielding the power effectively means the work must be paired with a strong narrative. And the first step is recognizing that clear, succinct and compelling communication is a key skill to master as a designer."