Sunday, July 24, 2011

Think Quarterly

Google has a new online publication, Think Quarterly, that is promoted in an actual book, sent by smail mail.  The e-zine is designed as a business marketing vehicle, promoting Google's insights and analyses of consumer behavior to clients like digital advertisers and publishers.  The company worked with Fantasy Interactive, a digital design agency in Manhattan, to make the publication look sleek on iPads and smartphones.

Think Quarterly includes articles by Google executives, profiles of managers at other companies, bright illustrations, data visualization and large-font quotations that look like Google search results.  The publication aims to highlight information that is most salient to how the world is changing.  Marketing Google as the pre-eminent data curator seems to be Think Quarterly's raison d'etre.  The goal of Google seems to be a desire to spur private conversation with their most forward-thinking clients.

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