The word of the week - - micro-multinational. The term comes from Hal Varian, the chief economist at Google. All over the globe, even the smallest company can now afford a communications and computational infrastructure that would have been the envy of a large multinational company. Look for the early 21st to be the age of the micro-multinational, small companies that operate globally.
Many of these mico-multinationals are utilizing social media to help create a new kind of enterprise - - small, Web-wired start-ups that are using social media to spot and then grab the best new talent from around the globe and leverage it for innovation and sustainability. Micro-multinationals have the ability to identify, and then employ from the best pockets of knowledge around the globe.
Consider the firm SlideShare. SlideShare is a six-person multinational company whose entire staff consists of a couple of employees in the United States, a few in Eastern Europe, and one in Asia. Immigration takes on new meaning with micro-multinationals. Out with the concerns associated with brain drain, and in with brain circulation. Managing the micro-multinational requires one to embrace the social media and digital Web technologies to supervise, communicate, and manage at a distance.
The ability to harvest global talent is going to be a key trait - - regardless of size.