A Paragraph to Ponder

From the Wall Street Journal yesterday - For J.C. Penney's Heralded Boss, the Shine Is Off the Apple:

"They also decided that the headquarters had grown overstaffed and underproductive.  During January 2012, the 4,800 employees in Plano watched five million TouTube videos during work hours, said Michael Kramer, a former Apple executive brought in by Mr. Johnson as chief operating officer.  Thirty-five percent of the bandwidth at headquarters was routinely used for such loafing off."

If this is correct, it would average to a little over 1,000 YouTube videos per employee per month - - approximately 35 videos per day per employee.  Assuming an eight-hour day (which sounds like a stretch given the context), on average, a J.C. Penney corporate HQ employee will/would link to YouTube every 14 minutes.

Branding 101 - if everyone knows your company as Penney's, why would you ever want to drop that from your name?

$100 this ends ugly for JCP (aka Penney's) shareholders and someone makes this into one of the best case studies.