Sunday, April 21, 2013
To be published this October, Creative Confidence, Unleashing the Creative Potential Within Us All by David and Tom Kelley of IDEO fame. My advice - read everything that IDEO publishes. They are the absolute best at bringing the design-thinking process to the world - - IDEO and the Kelley's have shown their clients the belief they can routinely innovate. The Kelley's have taught engineers and designers a valuable lesson - - nothing in life is done with one side of the brain. Engineering is fundamentall human-centered - - the most important context for any designer is the human point of view.