Sunday, April 21, 2013

Creative Confidence

To be published this October, Creative Confidence, Unleashing the Creative Potential Within Us All by David and Tom Kelley of IDEO fame.  My advice - read everything that IDEO publishes.  They are the absolute best at bringing the design-thinking process to the world - - IDEO and the Kelley's have shown their clients the belief they can routinely innovate.  The Kelley's have taught engineers and designers a valuable lesson - - nothing in life is done with one side of the brain.  Engineering is fundamentall human-centered - - the most important context for any designer is the human point of view.

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