Conservation With Financial Stability

From an e-mail I received from Ceres.  

"California and Texas are not alone in their water challenges. Across the country, municipalities are facing intense pressures due to drought and underinvestment in aging infrastructure. And these aren't just water problems - they translate into major financial risks.

You see, in most American cities, water utilities have an incentive to sell us as much water as possible. This is traditionally how they made sure they could pay operating costs and re-invest in aging infrastructure. But now, when the imperative to conserve water is front and center in the public debate, the cracks in this business model are really starting to show.

A new approach is needed that promotes conservation and financial stability."