How Social Media Can Damage the Bottom Line

From CNN Money:

"The President-elect's supporters are threatening to boycott Pepsi (PEP) over fabricated statements circulating on social media. Twitter users, many citing debunked news articles, claim PepsiCo (PEP) CEO Indra Nooyi told Trump fans to "take their business elsewhere."

Sites designed to trick people, including Truthfeed and Gateway Pundit, published the fake quote while encouraging readers to stop buying Pepsi's products. Gateway Pundit also incorrectly claimed PepsiCo's stock plunged 5% because of the comment that Nooyi never actually made.

Nooyi never told Trump's supporters that Pepsi doesn't want their business and she even congratulated the president-elect on his victory. But she condemned the ugly rhetoric of the campaign.

"How dare we talk about women that way," Nooyi actually said at the New York Times Dealbook conference in response to a question referencing the election and domestic violence in the NFL. She also discussed the impact of the election on her employees."