Saturday, October 8, 2011
Brilliant demand creators map the everyday hassles that make life painful, inconvenient, wasteful, even dangerous. Then they fix those hassles by developing products that people can't resist and competitors have a very hard time replicating.
The idea of a "Hassle Map" is an interesting one - - Slywotzky offers the following definition:
(Ha-sul map) noun 1. a diagram of the characteristics of existing products, services, and systems that cause people to waste time, energy, money 2. (from a customer's perspective) a litany of the headaches, disappoints, and frustrations one experiences 3. (from a demand creator's perspective) an array of tantalizing opportunities.