Software legend Bill Joy of venture capital legend Keiner Perkins developed and utilizes something he calls the "Map of Grand Challenges." The map is an enormous matrix of some forty squares reflecting major opportunities for future demand growth in areas like energy storage, water, electricity generation, transportation, and others. The key to the map in the context of venture capital - - there are many blank spots on the map, denoting ideas that should be possible and could generate huge positive changes in the market.
The map has one primary purpose - - to help Kleiner Partners partners know what to look for. Others outside the VC world could also benefit from a "Map of Grand Challenges."
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