Covering the environment, engineering, technology, and economics
Tuesday, November 29, 2011
The word of the week - - "megalogue." It comes from an interesting book by Steve Stoute - - The Tanning of America: How Hip-Hop Created a Culture that Rewrote the Rules of the New Economy (2011).
"Others have pointed out, and I agree, that marketing must evolve beyond the monologue, to dialogue and to megalogue. No longer can advertising lecture or dictate to customers; interaction and exchange are vital. Add to that the social networking media and technology that the millennial have understood since nursery school, it means that marketing to the group conversation - - the megalogue - - must be seamlessly incorporated."