From the November 3, 2001 Financial Times - - special supplement on US Innovative Lawyers 2011. From Tom Reid of Davis Polk & Wardwell - -
"Every innovative business has to be focused on how to deliver yesterday's solution for less"
Innovation in the context of firms with a business model that exploits the past versus explores the future probably should remember the words of Mr. Reid. Companies like Apple, where the business model is focused on exploration, can reframe the statement - - ". . . focused on how to deliver tommorrow's solutions for more."