We are living in a time where we compete for memory. From the 15 restaurants offering Mexican food in a mile radius, to 1,500 television channels, to 500 models and colors of laptops, to a bank on every corner - - it's an overcrowded marketplace in almost all industries (except Girl Scouts cookies).
We ultimately are completing for memory - - the customers or clients ability to remember things and events. If you cannot compete for memory, be prepared to go out of business. Business success starts with a journey - - a journey that must be, from the viewpoint of the customer, something that is unforgettable, significant, notable, important, consequential, remarkable, outstanding, striking, and impressive.