This is an interesting letter to the Economist in the April 21, 2012 issue under the header "Not feeling aroused" - -
SIR - I have noticed a tendency in your pages to overuse the word "sexy" to describe things of interest, such as in a book review about an author who is "making physics sexy again" ("House of dreams," March 3rd). Might I suggest alluring, fascinating, interesting, fetching, sleek, seductive, provocative, sensual, racy, slinky, to name just a few alternatives.
I have seen the strangest things described as sexy and I confess to being less than turned on.
But what about engineering - - "making engineering sexy again". Granted the word "again" seems out of place. Designing castles for Louie VIII was probably the last time we had a "sexy" project. What about the other alternatives that Ms. Kingsley suggested - -
- Making engineering alluring. It works for me.
- Making engineering fascinating. I like alluring better.
- Making engineering interesting. I just fell asleep.
- Making engineering fetching. EE no, but maybe petroleum engineering - - this JR kind of thing.
- Making engineering sleek. I think the automotive engineering people could pull this off.
- Making engineering seductive. This one is important - - our future depends on the seductive nature of STEM careers.
- Making engineering provocative. I like this one - - from climate change to sustainability to engineering for social justice to engineering to eliminate poverty - - we can and must be more provocative.
- Making engineering sensual. This is problematic.
- Making engineering racy. This is really problematic.
- Making engineering slinky. This is impossible.