Tuesday, April 17, 2012

Welcome Aboard, Matey!


Part of success is adjusting your idea of what it is.  Success to a ship captain may only mean keeping the pirates off of his ship.  Success in the the context of innovative thought sometimes boils down to using an existing structure (i.e., razor wire and barbed wire) and changing it a little or applying it in a new setting or application - - this is how the world solves problems.  We solve some very thorny problems by incremental adjustments.  Breadth of experience is crucial to innovation - - thinking like a warden might just make you a better ship captain.  Context, narrative, and imagination probably all intersected at some bar in a distance port - - a bar with a napkin with a crude sketch of a ship's deck and barbed wire.  Search, filter, and three beers are good steps for developing strategies for coping in a complex world.

Every innovative business has to focus on how to deliver yesterday's solution for less.  Sometimes only a picture can make this point.

1 comment:

  1. Stephen,

    I'm interested in the image rights of this picture, in that I am marketing a new innovation that will hopefully supercede razor wire in the prevention of piracy at sea.
    Would you be prepared to let me have the photographers name so that I can contact them about usage?

    Kindest regards

    Simon Ashley (simon@side-a.co.uk)

    ReplyDelete

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