Thursday, February 11, 2016

Business Is Both Art and Science

From the current issue of the Dallas Business Journal in an interview with J.C. Penney CEO Marvin Ellison:

"We're great on the art: The merchandising, the presentation, the design.  I don't think you can go into any of our stores and find a competitor that's better than we are at the presentation of our Sephora inside J.C. Penney or our private brands like Liz Claiborne.

We're not great at science.  Replenishment of goods, analyzing the data, creating a seamless connection between brick and mortar and digital and communication in a modern way to customers."

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