What Business is Ford In?

From the New York Times yesterday by David Gelles - Helping Ford Go Beyond the Car:

"Individual car ownership isn't going to stall overnight.  The big carmakers are reporting record sales and profits.  But to be competitive for the next hundred years, Ford will have to much more than just make cars, said Will Farrelly, who works on Ford's "smart mobility" teams in London.  "We see these not as threats but opportunities for our businesses," he said."