As I have previously posted, I really enjoy the Creating column in The Wall Street Journal. The column covers the world of creating from shoe designers, artists, writers, engineers, etc. Each one is different and covers the art and science of creation from a different perspective. This week, the article (Scouting the World of Killer Ski Slopes by Steve Knopper) covered Paul Mathews, escort designer and founders of Ecosign Mountain Resort Planners. The company has designed more than 350 resorts in 33 countries.
Mathews brought system thinking to resort design. The article points out:
In Ecosign's early days, ski-resort design was fragmented - lift architects handled lifts, parking engineers handled parking lots and so on. Mr. Mathews's innovation was to look at a resort as "one holistic picture" and make the entire resort comfortable for skiers. Even four extraneous steps drive Mr. Mathews crazy because "stairs and ski boots are ridiculous."
Having walked many a mile in uncomfortable ski boots, Mathews obviously understands ski resorts from my perspective!! Well done!
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