I just finished Imagine, How Creativity Works by John Lehrer and loved the material relating to Dan Wielden, cofounder of the adverting agency Wieden+Kennedy. Based in Portland, Oregon, the firm is famous for the viral Old Spice ads and the "This is Sports Center" campaign.
Wielden makes the following observations:
"You need people who won't make the same boring, predictable mistakes as the rest of us. And then, when those weirdos learn how things work and become a little less weird, then you need a new class of weird f****. Of course, you also need some people who know what they're doing. But if your in the creative business, then you have to be willing to tolerate a certain level of, you know, weirdness."