Wednesday, March 28, 2012

"You need those weird f****"

I just finished Imagine, How Creativity Works by John Lehrer and loved the material relating to Dan Wielden, cofounder of the adverting agency Wieden+Kennedy.  Based in Portland, Oregon, the firm is famous for the viral Old Spice ads and the "This is Sports Center" campaign.

Wielden makes the following observations:

"You need people who won't make the same boring, predictable mistakes as the rest of us.  And then, when those weirdos learn how things work and become a little less weird, then you need a new class of weird f****.  Of course, you also need some people who know what they're doing.  But if your in the creative business, then you have to be willing to tolerate a certain level of, you know, weirdness."

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