Gary Gilmore was a criminal and murder who was executed by firing squad in 1977. His last words were - -
"Let's Do It"
The ad agency for Nike heard or read the story and fell in love with the bravery and power of Gilmore's final words (Gilmore was anything but brave). A new marketing campaign by Nike started in a firing squad - -
"Just Do It"
Two important points - - the first is innovation is multidisciplinary, where great ideas can come from weird places. The second point is innovation and creativity can be nothing more than "stealing" or copying an idea - - where the big difference is the incremental improvements you make to the original idea.
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