From Amory B. Lowins and the wonderful Reinventing Fire: Bold Business Solutions for the New Energy Era - - the context of the question being the best way to attack the energy inefficiencies of our vertical build world:
"How can the operational efficiency of Toyota, the sales prowess of Avon, the scientific focus of Google, the product design of IDEO, the level of social engagement with Facebook, the hassle-free transactions of Amazon be applied to energy efficiency to drive up demand and drive out cost?"
Engineering in a world of efficiency and sustainability improvements will need transdisciplinary insight and entrepreneurship. We need the best engineers, problem-solvers, marketers, and operations minds that are up to the challenges of data management, financing, leveraging integrative design, training, and education.
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