Monday, May 23, 2011

Your Personal Brand

Barry Salzberg is CEO of the accounting and consulting firm Deloitte LLP.  He has the following advice on the most important lesson he conveys to up-and-comers at Deloitte:

No. 1 is pay it forward.  Make sure you are taking care of people.  You have to take the leadership experiences and education you're getting here and cascade those lessons into the organization.

No. 2 is, brand yourself.  Make sure people know who you are.  Be unique about something.  Be a specialist in something.  Be known for something.  Drive something - - that's very, very important for success in leadership because there are so many highly talented people.  What's different about you - - that's your personal brand.

And three, get out of your comfort zone.  Leaders can take multiple paths in your firm, the more experience you are, the more diverse set of experiences you've had, the better off you will be in terms of leadership roles.  It's O.K. to be uncomfortable.  Don't resist change.  Don't resist a different role or a different way of looking at things.

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