Slicing up your new Apple

Distribution of value for a 16GB Wi-Fi iPad in 2010.  Total retail price of $499 - -

• Cost of material and components - - $154
• Labor (unidentified) - - $25
• Labor (China) - - $8
• Cost of distribution and retail - - $75
• Apple profit - - $150

Source is the Economist (page 8, April 21, 2012) - - total of cost and profit referenced in the article adds to $412.  Kenneth Kraemer at the University of California at Irvine is a better Apple slicer with the following paper:

http://pcic.merage.uci.edu/papers/2011/Value_iPad_iPhone.pdf